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BOSS

'Out of the office' landscape scenography

Spring summer 2025 show

Location : Palazzo des Senato . Milan

Surface area : 1000 sqm

Fashion show : september 2024

Complete transformation of the inner courtyard of Milan's Palazzo del Senato for the Hugo BOSS spring/summer fashion show. The atmosphere was inspired by nature, the theme of the collection being 'Out of the Office'. The plant palette, made up of 15 different species of grass and shrubs, refers to the colors of the collection.For the occasion, 5,000 plants are arranged around the historic building. The catwalk winds its way through an ephemeral landscape, its undulations varying here and there, providing a variety of viewpoints and framings for osbervers and models alike. At the end of the show, all the plants were donated to an association

called Replant Milano

 

Brand: BOSS

Production : Villa Eugénie

Plants : Rattiflora

Stage design : Redstudioallestimenti 

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