BOSS
'Out of the office' landscape scenography
Spring summer 2025 show
Location : Palazzo des Senato . Milan
Surface area : 1000 sqm
Fashion show : september 2024
Complete transformation of the inner courtyard of Milan's Palazzo del Senato for the Hugo BOSS spring/summer fashion show. The atmosphere was inspired by nature, the theme of the collection being 'Out of the Office'. The plant palette, made up of 15 different species of grass and shrubs, refers to the colors of the collection.
For the occasion, 5,000 plants are arranged around the historic building.
The catwalk winds its way through an ephemeral landscape, its undulations varying here and there, providing a variety of viewpoints and framings for osbervers and models alike.
Brand: BOSS
Production : Villa Eugénie
Plants : Rattiflora
Stage design : Redstudioallestimenti